Hey there, fellow tech explorers! Today, we’re diving into the wild world of mobile app integration with Adobe — buckle up, it’s going to be a fun ride! So picture this: our client comes to us with a challenge that’s as tricky as a Rubik’s Cube on a rollercoaster. They’ve got this awesome mobile app […]
In the age of data-driven marketing, delivering personalized experiences requires accurate customer identification across devices and channels. Adobe Experience Platform’s Identity Service tackles this challenge by managing identity graphs, ensuring that every interaction, whether online or offline, connects to the right customer profile. However, managing this effectively involves configuring Identity Graph Linking Rules, which prevent […]
The results at Auckland Airport speak for themselves—what was expected to be a five-year journey turned into a five-month triumph. Their marketing metrics surged by 75%, and they now have a robust platform that continues to drive growth and innovation. This is the kind of outcome that only a true partnership can deliver. At Anchora, […]
In the world of marketing automation, Adobe Journey Optimizer (AJO) stands out as a powerful tool for creating personalized customer journeys. However, when it comes to creating custom pages for user input – such as preference centres, surveys, or complex forms – AJO has some limitations. This is where Bubble.io comes to the rescue! In […]
Dive into our recent webinar to discover strategies for maximizing the return on investment (ROI) from your marketing technology stack. We also unveiled exciting new product updates for the Adobe Campaign v8 web UI. Additionally, the session explored the feature walkthrough between Campaign v8 and Adobe Journey Optimizer (AJO), showcasing Anchora’s key learnings gleaned from […]
Generative AI has rapidly emerged as a transformative force in the marketing technology landscape, offering unprecedented capabilities and reshaping how marketers approach their craft. Let’s explore the inception of this technology, its applications in MarTech, and the benefits it brings to marketing professionals. The Birth of Generative AI Generative AI, powered by large language models […]
In the digital world, data is the key to understanding customer behavior and improving user experience. Two important concepts in this realm are the Customer Experience Digital Data Layer (CEDDL) and the Event-Driven Data Layer (EDDL). Understanding CEDDL and EDDL CEDDL is a legacy W3C standard that has been widely used in the industry. It provides […]
Till a couple of months back, the way to migrate your existing Adobe Analytics implementation to Web SDK meant setting up a schema in Adobe Experience Platform and then ensuring your experience event field group nodes for eVars, props and events were mapped to the correct values within the Tags setup. Else, the other way […]
As an experienced Adobe Campaign Classic (ACC) partner, Anchora has successfully guided numerous clients through the v7 to v8 upgrade process. We’ve learned valuable lessons along the way, and we’re here to share them with you. Planning is Paramount Migrating to v8 isn’t a quick flip of a switch. It requires meticulous planning to minimize […]
We are “Swift”ly entering the era of augmented intelligence, and we’re asking: “Are You Ready For It?” Fiona Triaca’s insights got us thinking about the incredible potential of AI in financial services. Augmented intelligence, as she describes it, is all about using AI to enhance our human capabilities, not replace them. In the world of […]