Anchora recently attended the MarTech World Forum, one of the strongest discussions we were a part of centred on a question many organisations are still grappling with: Should operating models be considered at the start of transformation, rather than at the end? On the surface, it sounds like an easy yes. But the conversation was […]
Independent marketing technology and AI consultancy Anchora is marking its fourth anniversary with a major client addition – La Trobe University – reinforcing its momentum across the APAC region. Work with La Trobe University kicked off this month, supporting a major digital transformation initiative focused on improving student acquisition and experience. The partnership includes the […]
Independent marketing technology and AI consultancy Anchora has announced a new leadership structure to support its next phase of growth, as demand rises for integrated MarTech and AI solutions across the APAC region. Sambhav Jain has been promoted to Chief Technology Officer, uniting Anchora’s content, data, journey and AI capabilities under one strategic banner. Co-founder […]
The Game-Changing Feature That Brings Adobe Campaign Power to Modern Marketing Orchestration Discover how Adobe’s latest innovation combines the sophisticated workflow capabilities of Adobe Campaign Classic with the modern, intuitive interface of Journey Optimizer Summary Adobe Journey Optimizer has just unveiled a groundbreaking capability that’s reshaping the marketing automation landscape: Orchestrated Campaigns. This powerful new […]
A clients real world perspective on Adobe Customer Journey Analytics and the impact it’s had on Colonial First State. Stephan Peniguel, Senior Manager Automation Marketing, Colonial First State, gives his perspective on the benefits and impact CJA has had since its introduction at Colonial First State. Explore how next-generation omnichannel analytics can better meet […]
In today’s digital landscape, understanding your customer’s journey across multiple touchpoints is crucial for business success. Our recent webinar, “Mastering Omnichannel Journey Mapping with Adobe Customer Journey Analytics,” provides valuable insights into leveraging this powerful tool to enhance your customer experience strategy. Key Takeaways: Who Should Watch: Don’t miss this opportunity to gain valuable insights […]
Hey there, fellow tech explorers! Today, we’re diving into the wild world of mobile app integration with Adobe — buckle up, it’s going to be a fun ride! So picture this: our client comes to us with a challenge that’s as tricky as a Rubik’s Cube on a rollercoaster. They’ve got this awesome mobile app […]
In the age of data-driven marketing, delivering personalized experiences requires accurate customer identification across devices and channels. Adobe Experience Platform’s Identity Service tackles this challenge by managing identity graphs, ensuring that every interaction, whether online or offline, connects to the right customer profile. However, managing this effectively involves configuring Identity Graph Linking Rules, which prevent […]
The results at Auckland Airport speak for themselves—what was expected to be a five-year journey turned into a five-month triumph. Their marketing metrics surged by 75%, and they now have a robust platform that continues to drive growth and innovation. This is the kind of outcome that only a true partnership can deliver. At Anchora, […]
In the world of marketing automation, Adobe Journey Optimizer (AJO) stands out as a powerful tool for creating personalized customer journeys. However, when it comes to creating custom pages for user input – such as preference centres, surveys, or complex forms – AJO has some limitations. This is where Bubble.io comes to the rescue! In […]