Generative AI: Revolutionizing MarTech and Empowering Marketers
Generative AI has rapidly emerged as a transformative force in the marketing technology landscape, offering unprecedented capabilities and reshaping how marketers approach their craft. Let’s explore the inception of this technology, its applications in MarTech, and the benefits it brings to marketing professionals. The Birth of Generative AI Generative AI, powered by large language models[...]
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The Event-Driven Data Layer (EDDL)
In the digital world, data is the key to understanding customer behavior and improving user experience. Two important concepts in this realm are the Customer Experience Digital Data Layer (CEDDL) and the Event-Driven Data Layer (EDDL). Understanding CEDDL and EDDL CEDDL is a legacy W3C standard that has been widely used in the industry. It provides[...]
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Migrate To Web SDK From Adobe Analytics Extension Using Your Existing Tag Setup
Till a couple of months back, the way to migrate your existing Adobe Analytics implementation to Web SDK meant setting up a schema in Adobe Experience Platform and then ensuring your experience event field group nodes for eVars, props and events were mapped to the correct values within the Tags setup. Else, the other way[...]
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Upgrading from Adobe Campaign Classic v7 to v8: A Well-Planned Journey
As an experienced Adobe Campaign Classic (ACC) partner, Anchora has successfully guided numerous clients through the v7 to v8 upgrade process. We’ve learned valuable lessons along the way, and we’re here to share them with you. Planning is Paramount Migrating to v8 isn’t a quick flip of a switch. It requires meticulous planning to minimize[...]
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Recap – Adobe Summit 2024
A Generative Leap Forward: Key Takeaways from Adobe Summit 2024 The gates of Las Vegas glittered once again as Adobe Summit 2024 brought together creative minds and marketing mavericks. This year’s event was a testament to the transformative power of generative AI (GenAI), with a plethora of announcements poised to reshape the future of content[...]
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The Rise of Data Clean Rooms: Navigating Privacy and Data Collaboration
In an era where data is as valuable as gold, the balance between leveraging it for business insights and respecting user privacy has become increasingly complex. Enter the concept of the data clean room, a solution that has gained prominence as a secure way for companies to share and analyze data without compromising privacy. This[...]
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Avoiding the Martech Minefield: 8 Mistakes Enterprises Make (and How to Steer Clear)
Having spent years navigating the ever-evolving marketing landscape, I’ve seen the transformative power of a well-crafted Martech stack. But navigating the plethora of tools and avoiding common pitfalls can be treacherous. I’ve distilled my hard-won knowledge into 8 actionable insights that will help you steer clear of the most frequent mistakes and unlock the full[...]
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Seven Signs Your Marketing Isn’t as “Super” as It Could Be
After working close to a decade in the superannuation industry and now working with some of the most pioneering funds as clients, I thought it pertinent to share some of my insights to help cut through the noise of digital transformation with a lens on super. Seven Signs Your Marketing Isn’t as “Super” as It[...]
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CDPs build or buy?
In an era where data reigns supreme, businesses constantly seek ways to harness and leverage customer data to effectively meet their specific needs. Development of your own Customer Data Platform (CDP) is now becoming a more real possibility for those more capable organisations that do not want to pick a standardised vendor solution from the[...]
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