Author: Phil Koolen

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What is RCS?

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RCS (Rich Communication Services) is a messaging protocol designed to deliver richer, more engaging experiences across Apple and Android devices, think high-resolution images, videos, reactions, and typing indicators. For businesses, RCS for Business takes this further, enabling branded, interactive, verified messages delivered straight to a customer’s native SMS inbox so no app download required.With Apple[...]
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What happens in Vegas doesn’t have to stay in Vegas. Insights from Adobe Summit 2026

Anchoraman Phil Koolen
Phil Koolen, Luke Evans and Sabarish Chokkalingom were on the ground at Adobe Summit 2026 and they’ve got the inside scoop of everything you missed. Three days, 14,000+ attendees, one very clear signal.The era of AI experimentation is over. The era of AI execution has begun. The big headline: Adobe CX EnterpriseAdobe killed the “Experience[...]
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Should operating models be considered at the start of transformation, rather than at the end?

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Anchora recently attended the MarTech World Forum, one of the strongest discussions we were a part of centred on a question many organisations are still grappling with: Should operating models be considered at the start of transformation, rather than at the end? On the surface, it sounds like an easy yes. But the conversation was[...]
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We’re in our AI Era

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We are “Swift”ly entering the era of augmented intelligence, and we’re asking: “Are You Ready For It?” Fiona Triaca’s insights got us thinking about the incredible potential of AI in financial services. Augmented intelligence, as she describes it, is all about using AI to enhance our human capabilities, not replace them. In the world of[...]
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Seven Signs Your Marketing Isn’t as “Super” as It Could Be

After working close to a decade in the superannuation industry and now working with some of the most pioneering funds as clients, I thought it pertinent to share some of my insights to help cut through the noise of digital transformation with a lens on super. Seven Signs Your Marketing Isn’t as “Super” as It[...]
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