DigitalMarketing

The Readiness Gap: Why Many Australian Enterprises Will Fail at Autonomous AI

close-up-shot-of-a-businesswoman-s-hands

July 13, 2026
Sambhav Jain
AI, Data, Technology
AIAutomation, AIdiagnostic, AIReadiness, AIStrategy, Business, Data, DigitalMarketing, DigitalTransformation, Marketing, runningatscale, thecontextproblem

AI models in 2026 are extraordinarily capable. The tooling is mature, the platforms are enterprise-grade, and the barrier to getting started has never been lower. On paper, every organisation has what it needs to deploy autonomous agents at scale. In practice, something different is happening. The gap between what AI can do and what it[...]

flat-lay-style-3d-mockup-of-a-smartphone

May 14, 2026
Phil Koolen
Martech, Technology
analytics, BusinessMessaging, CustomerEngagement, CustomerExperience, DigitalMarketing, FutureOfMessaging, lifecyclemarketing, Martech, MobileMarketing, RCS, RCSMessaging, SMS2025

RCS (Rich Communication Services) is a messaging protocol designed to deliver richer, more engaging experiences across Apple and Android devices, think high-resolution images, videos, reactions, and typing indicators. For businesses, RCS for Business takes this further, enabling branded, interactive, verified messages delivered straight to a customer’s native SMS inbox so no app download required.With Apple[...]