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We’re in our AI Era

ready for it
We are “Swift”ly entering the era of augmented intelligence, and we’re asking: “Are You Ready For It?” Fiona Triaca’s insights got us thinking about the incredible potential of AI in financial services. Augmented intelligence, as she describes it, is all about using AI to enhance our human capabilities, not replace them. In the world of[...]
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Recap – Adobe Summit 2024

A Generative Leap Forward: Key Takeaways from Adobe Summit 2024 The gates of Las Vegas glittered once again as Adobe Summit 2024 brought together creative minds and marketing mavericks. This year’s event was a testament to the transformative power of generative AI (GenAI), with a plethora of announcements poised to reshape the future of content[...]
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Avoiding the Martech Minefield: 8 Mistakes Enterprises Make (and How to Steer Clear)

Having spent years navigating the ever-evolving marketing landscape, I’ve seen the transformative power of a well-crafted Martech stack. But navigating the plethora of tools and avoiding common pitfalls can be treacherous. I’ve distilled my hard-won knowledge into 8 actionable insights that will help you steer clear of the most frequent mistakes and unlock the full[...]
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Seven Signs Your Marketing Isn’t as “Super” as It Could Be

After working close to a decade in the superannuation industry and now working with some of the most pioneering funds as clients, I thought it pertinent to share some of my insights to help cut through the noise of digital transformation with a lens on super. Seven Signs Your Marketing Isn’t as “Super” as It[...]
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CDPs build or buy?

In an era where data reigns supreme, businesses constantly seek ways to harness and leverage customer data to effectively meet their specific needs. Development of your own Customer Data Platform (CDP) is now becoming a more real possibility for those more capable organisations that do not want to pick a standardised vendor solution from the[...]
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Choosing the Right Customer Data Platform: What’s The Right Flavour For You? 

In the bustling marketplace of Customer Data Platforms (CDPs), it’s easy to feel like a kid in an ice cream store, faced with a dizzying array of flavours. With hundreds of options available, each promising to satisfy your cravings for customer insights and personalised experiences, how do you choose the one that’s right for you? [...]
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