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Generative AI: Revolutionizing MarTech and Empowering Marketers

Generative AI has rapidly emerged as a transformative force in the marketing technology landscape, offering unprecedented capabilities and reshaping how marketers approach their craft. Let’s explore the inception of this technology, its applications in MarTech, and the benefits it brings to marketing professionals. The Birth of Generative AI Generative AI, powered by large language models[...]
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We’re in our AI Era

ready for it
We are “Swift”ly entering the era of augmented intelligence, and we’re asking: “Are You Ready For It?” Fiona Triaca’s insights got us thinking about the incredible potential of AI in financial services. Augmented intelligence, as she describes it, is all about using AI to enhance our human capabilities, not replace them. In the world of[...]
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Recap – Adobe Summit 2024

A Generative Leap Forward: Key Takeaways from Adobe Summit 2024 The gates of Las Vegas glittered once again as Adobe Summit 2024 brought together creative minds and marketing mavericks. This year’s event was a testament to the transformative power of generative AI (GenAI), with a plethora of announcements poised to reshape the future of content[...]
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Avoiding the Martech Minefield: 8 Mistakes Enterprises Make (and How to Steer Clear)

Having spent years navigating the ever-evolving marketing landscape, I’ve seen the transformative power of a well-crafted Martech stack. But navigating the plethora of tools and avoiding common pitfalls can be treacherous. I’ve distilled my hard-won knowledge into 8 actionable insights that will help you steer clear of the most frequent mistakes and unlock the full[...]
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Seven Signs Your Marketing Isn’t as “Super” as It Could Be

After working close to a decade in the superannuation industry and now working with some of the most pioneering funds as clients, I thought it pertinent to share some of my insights to help cut through the noise of digital transformation with a lens on super. Seven Signs Your Marketing Isn’t as “Super” as It[...]
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