Marketing

Should operating models be considered at the start of transformation, rather than at the end?

Anchora recently attended the MarTech World Forum, one of the strongest discussions we were a part of centred on a question many organisations are still grappling with: Should operating models be considered at the start of transformation, rather than at the end? On the surface, it sounds like an easy yes. But the conversation was[...]

In the digital world, data is the key to understanding customer behavior and improving user experience. Two important concepts in this realm are the Customer Experience Digital Data Layer (CEDDL) and the Event-Driven Data Layer (EDDL). Understanding CEDDL and EDDL CEDDL is a legacy W3C standard that has been widely used in the industry. It provides[...]

After working close to a decade in the superannuation industry and now working with some of the most pioneering funds as clients, I thought it pertinent to share some of my insights to help cut through the noise of digital transformation with a lens on super. Seven Signs Your Marketing Isn’t as “Super” as It[...]

As you may know, Google Optimize is sunsetting on September 30. It's time to discover what platform works best for your optimization needs.

Should operating models be considered at the start of transformation, rather than at the end?

The Event-Driven Data Layer (EDDL)

Seven Signs Your Marketing Isn’t as “Super” as It Could Be

Google Optimize is sunsetting

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