CustomerExperience

What is RCS?

May 14, 2026
Phil Koolen
Martech, Technology
analytics, BusinessMessaging, CustomerEngagement, CustomerExperience, DigitalMarketing, FutureOfMessaging, lifecyclemarketing, Martech, MobileMarketing, RCS, RCSMessaging, SMS2025
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RCS (Rich Communication Services) is a messaging protocol designed to deliver richer, more engaging experiences across Apple and Android devices, think high-resolution images, videos, reactions, and typing indicators. For businesses, RCS for Business takes this further, enabling branded, interactive, verified messages delivered straight to a customer’s native SMS inbox so no app download required.With Apple[...]

May 14, 2026
Laura Jenkins
AI, Consulting
AIAutomation, AncoraAI, CustomerExperience, DigitalTransformation, FinancialServices, InsureTech
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60% of your customers quit before they finish. Why? Because your forms were designed to be functional for your business at the back end, not based on the experience of filling them by your customer. So how did we fix it? Anchora helped an Australian insurance provider replace their legacy quote and renewal forms with[...]