Author: Sambhav Jain

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Anchora appoints new CTO and Chief Innovation Officer amid regional growth

Max Barrass Chief Innovation Officer (1200 x 628 px) (3)
Independent marketing technology and AI consultancy Anchora has announced a new leadership structure to support its next phase of growth, as demand rises for integrated MarTech and AI solutions across the APAC region. Sambhav Jain has been promoted to Chief Technology Officer, uniting Anchora’s content, data, journey and AI capabilities under one strategic banner. Co-founder[...]
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AJO Orchestrated Campaigns

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The Game-Changing Feature That Brings Adobe Campaign Power to Modern Marketing Orchestration Discover how Adobe’s latest innovation combines the sophisticated workflow capabilities of Adobe Campaign Classic with the modern, intuitive interface of Journey Optimizer Summary Adobe Journey Optimizer has just unveiled a groundbreaking capability that’s reshaping the marketing automation landscape: Orchestrated Campaigns. This powerful new[...]
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Supercharging Adobe Journey Optimizer with Bubble.io: Custom Forms, Surveys, and Preference Centres

In the world of marketing automation, Adobe Journey Optimizer (AJO) stands out as a powerful tool for creating personalized customer journeys. However, when it comes to creating custom pages for user input – such as preference centres, surveys, or complex forms – AJO has some limitations. This is where Bubble.io comes to the rescue! In[...]
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Martech Lunch & Learn #1

Dive into our recent webinar to discover strategies for maximizing the return on investment (ROI) from your marketing technology stack. We also unveiled exciting new product updates for the Adobe Campaign v8 web UI. Additionally, the session explored the feature walkthrough between Campaign v8 and Adobe Journey Optimizer (AJO), showcasing Anchora’s key learnings gleaned from[...]
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Recap – Adobe Summit 2024

A Generative Leap Forward: Key Takeaways from Adobe Summit 2024 The gates of Las Vegas glittered once again as Adobe Summit 2024 brought together creative minds and marketing mavericks. This year’s event was a testament to the transformative power of generative AI (GenAI), with a plethora of announcements poised to reshape the future of content[...]
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Avoiding the Martech Minefield: 8 Mistakes Enterprises Make (and How to Steer Clear)

Having spent years navigating the ever-evolving marketing landscape, I’ve seen the transformative power of a well-crafted Martech stack. But navigating the plethora of tools and avoiding common pitfalls can be treacherous. I’ve distilled my hard-won knowledge into 8 actionable insights that will help you steer clear of the most frequent mistakes and unlock the full[...]
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