Author: Sambhav Jain

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Recap – Adobe Summit 2024

A Generative Leap Forward: Key Takeaways from Adobe Summit 2024 The gates of Las Vegas glittered once again as Adobe Summit 2024 brought together creative minds and marketing mavericks. This year’s event was a testament to the transformative power of generative AI (GenAI), with a plethora of announcements poised to reshape the future of content[...]
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Avoiding the Martech Minefield: 8 Mistakes Enterprises Make (and How to Steer Clear)

Having spent years navigating the ever-evolving marketing landscape, I’ve seen the transformative power of a well-crafted Martech stack. But navigating the plethora of tools and avoiding common pitfalls can be treacherous. I’ve distilled my hard-won knowledge into 8 actionable insights that will help you steer clear of the most frequent mistakes and unlock the full[...]
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