In today’s digital landscape, understanding your customer’s journey across multiple touchpoints is crucial for business success. Our recent webinar, “Mastering Omnichannel Journey Mapping with Adobe Customer Journey Analytics,” provides valuable insights into leveraging this powerful tool to enhance your customer experience strategy. Key Takeaways: Who Should Watch: Don’t miss this opportunity to gain valuable insights[...]

In the age of data-driven marketing, delivering personalized experiences requires accurate customer identification across devices and channels. Adobe Experience Platform’s Identity Service tackles this challenge by managing identity graphs, ensuring that every interaction, whether online or offline, connects to the right customer profile. However, managing this effectively involves configuring Identity Graph Linking Rules, which prevent[...]

Dive into our recent webinar to discover strategies for maximizing the return on investment (ROI) from your marketing technology stack. We also unveiled exciting new product updates for the Adobe Campaign v8 web UI. Additionally, the session explored the feature walkthrough between Campaign v8 and Adobe Journey Optimizer (AJO), showcasing Anchora’s key learnings gleaned from[...]

Till a couple of months back, the way to migrate your existing Adobe Analytics implementation to Web SDK meant setting up a schema in Adobe Experience Platform and then ensuring your experience event field group nodes for eVars, props and events were mapped to the correct values within the Tags setup. Else, the other way[...]

As an experienced Adobe Campaign Classic (ACC) partner, Anchora has successfully guided numerous clients through the v7 to v8 upgrade process. We’ve learned valuable lessons along the way, and we’re here to share them with you. Planning is Paramount Migrating to v8 isn’t a quick flip of a switch. It requires meticulous planning to minimize[...]