Upgrading from Adobe Campaign Classic v7 to v8: A Well-Planned Journey

As an experienced Adobe Campaign Classic (ACC) partner, Anchora has successfully guided numerous clients through the v7 to v8 upgrade process. We’ve learned valuable lessons along the way, and we’re here to share them with you.

Planning is Paramount

Migrating to v8 isn’t a quick flip of a switch. It requires meticulous planning to minimize disruption and ensure a smooth transition. Here’s why:

  • Customization Assessment: v8 introduces a new architecture and capabilities. Your existing v7 customizations need careful evaluation for compatibility.
  • API Integration Revamp: API integrations relying on legacy authentication will need to be upgraded to leverage Adobe IMS .
  • User Migration: Native ACC users will require migration to IMS authentication for continued access.
  • External System Mapping: A comprehensive assessment of all external systems connecting to ACC is crucial. Planning and preparing for UAT (User Acceptance Testing) on these integrations is vital.
  • Comprehensive Validation plan: preparing a validation plan is most crucial step as this will decide how smooth your upgrade would be.
  • And many more …….

Rushing this process can lead to significant risks and a rocky v8 experience. Anchora can help you create a comprehensive migration plan that addresses all these critical areas.

Benefits Beyond Upgrading

v8 offers significant advantages over v7, including:

  • Self-Serve Capabilities: The v8 web UI empowers your business teams to create and execute routine campaigns independently. This reduces reliance on external resources like agencies or developers.

The Time to Upgrade is Now

While migrating to v8 might seem daunting, the long-term benefits outweigh the short-term investment. Partnering with Anchora ensures a well-planned, efficient upgrade that unlocks the full potential of v8.

Ready to Take the Next Step?

Contact Anchora today to discuss your v7 to v8 upgrade journey. We’ll help you navigate the process seamlessly and unlock the power of Adobe Campaign v8 for your business.