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CDPs build or buy?

In an era where data reigns supreme, businesses constantly seek ways to harness and leverage customer data to effectively meet their specific needs. Development of your own Customer Data Platform (CDP) is now becoming a more real possibility for those more capable organisations that do not want to pick a standardised vendor solution from the[...]
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Choosing the Right Customer Data Platform: What’s The Right Flavour For You? 

In the bustling marketplace of Customer Data Platforms (CDPs), it’s easy to feel like a kid in an ice cream store, faced with a dizzying array of flavours. With hundreds of options available, each promising to satisfy your cravings for customer insights and personalised experiences, how do you choose the one that’s right for you? [...]
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Implementing Geofencing with Adobe Places

Unlock Personalized Experiences in Aviation with Adobe Places! Embark on a journey with Anchora as we unveil the power of Adobe Places, transforming every corner of the airport into an opportunity for personalized engagement. Explore the Highlights: Personalized Welcome Messages Exclusive Duty-Free Offers Instant Parking Deals Behind the Scenes: Adobe Places in Action See how[...]
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