Martech

Migrate To Web SDK From Adobe Analytics Extension Using Your Existing Tag Setup

Till a couple of months back, the way to migrate your existing Adobe Analytics implementation to Web SDK meant setting up a schema in Adobe Experience Platform and then ensuring your experience event field group nodes for eVars, props and events were mapped to the correct values within the Tags setup. Else, the other way[...]

As an experienced Adobe Campaign Classic (ACC) partner, Anchora has successfully guided numerous clients through the v7 to v8 upgrade process. We’ve learned valuable lessons along the way, and we’re here to share them with you. Planning is Paramount Migrating to v8 isn’t a quick flip of a switch. It requires meticulous planning to minimize[...]

A Generative Leap Forward: Key Takeaways from Adobe Summit 2024 The gates of Las Vegas glittered once again as Adobe Summit 2024 brought together creative minds and marketing mavericks. This year’s event was a testament to the transformative power of generative AI (GenAI), with a plethora of announcements poised to reshape the future of content[...]

In an era where data is as valuable as gold, the balance between leveraging it for business insights and respecting user privacy has become increasingly complex. Enter the concept of the data clean room, a solution that has gained prominence as a secure way for companies to share and analyze data without compromising privacy. This[...]

Having spent years navigating the ever-evolving marketing landscape, I’ve seen the transformative power of a well-crafted Martech stack. But navigating the plethora of tools and avoiding common pitfalls can be treacherous. I’ve distilled my hard-won knowledge into 8 actionable insights that will help you steer clear of the most frequent mistakes and unlock the full[...]

After working close to a decade in the superannuation industry and now working with some of the most pioneering funds as clients, I thought it pertinent to share some of my insights to help cut through the noise of digital transformation with a lens on super. Seven Signs Your Marketing Isn’t as “Super” as It[...]

In an era where data reigns supreme, businesses constantly seek ways to harness and leverage customer data to effectively meet their specific needs. Development of your own Customer Data Platform (CDP) is now becoming a more real possibility for those more capable organisations that do not want to pick a standardised vendor solution from the[...]

In the bustling marketplace of Customer Data Platforms (CDPs), it’s easy to feel like a kid in an ice cream store, faced with a dizzying array of flavours. With hundreds of options available, each promising to satisfy your cravings for customer insights and personalised experiences, how do you choose the one that’s right for you? [...]

Are you struggling to measure the success of your digital marketing campaigns effectively? If so, you’re not alone—many marketers face challenges such as a lack of tracking code reports, flexibility in campaign tracking, inconsistency in data classification, and campaign tracking codes.

Unlock Personalized Experiences in Aviation with Adobe Places! Embark on a journey with Anchora as we unveil the power of Adobe Places, transforming every corner of the airport into an opportunity for personalized engagement. Explore the Highlights: Personalized Welcome Messages Exclusive Duty-Free Offers Instant Parking Deals Behind the Scenes: Adobe Places in Action See how[...]

Migrate To Web SDK From Adobe Analytics Extension Using Your Existing Tag Setup

Upgrading from Adobe Campaign Classic v7 to v8: A Well-Planned Journey

Recap – Adobe Summit 2024

The Rise of Data Clean Rooms: Navigating Privacy and Data Collaboration

Avoiding the Martech Minefield: 8 Mistakes Enterprises Make (and How to Steer Clear)

Seven Signs Your Marketing Isn’t as “Super” as It Could Be

CDPs build or buy?

Choosing the Right Customer Data Platform: What’s The Right Flavour For You?

How to Track Campaign URLs in Adobe Analytics?

Implementing Geofencing with Adobe Places

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