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Success Story: Customer Journey Analytics

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A clients real world perspective on Adobe Customer Journey Analytics and the impact it’s had on Colonial First State.    Stephan Peniguel, Senior Manager Automation Marketing, Colonial First State, gives his perspective on the benefits and impact CJA has had since its introduction at Colonial First State.   Explore how next-generation omnichannel analytics can better meet[...]
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Martech Lunch & Learn #2 : Modernize Analytics with CJA

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In today’s digital landscape, understanding your customer’s journey across multiple touchpoints is crucial for business success. Our recent webinar, “Mastering Omnichannel Journey Mapping with Adobe Customer Journey Analytics,” provides valuable insights into leveraging this powerful tool to enhance your customer experience strategy. Key Takeaways: Who Should Watch: Don’t miss this opportunity to gain valuable insights[...]
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Identity Graph Linking Rules in Adobe Experience Platform

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In the age of data-driven marketing, delivering personalized experiences requires accurate customer identification across devices and channels. Adobe Experience Platform’s Identity Service tackles this challenge by managing identity graphs, ensuring that every interaction, whether online or offline, connects to the right customer profile. However, managing this effectively involves configuring Identity Graph Linking Rules, which prevent[...]
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Supercharging Adobe Journey Optimizer with Bubble.io: Custom Forms, Surveys, and Preference Centres

In the world of marketing automation, Adobe Journey Optimizer (AJO) stands out as a powerful tool for creating personalized customer journeys. However, when it comes to creating custom pages for user input – such as preference centres, surveys, or complex forms – AJO has some limitations. This is where Bubble.io comes to the rescue! In[...]
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Martech Lunch & Learn #1

Dive into our recent webinar to discover strategies for maximizing the return on investment (ROI) from your marketing technology stack. We also unveiled exciting new product updates for the Adobe Campaign v8 web UI. Additionally, the session explored the feature walkthrough between Campaign v8 and Adobe Journey Optimizer (AJO), showcasing Anchora’s key learnings gleaned from[...]
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Generative AI: Revolutionizing MarTech and Empowering Marketers

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Generative AI has rapidly emerged as a transformative force in the marketing technology landscape, offering unprecedented capabilities and reshaping how marketers approach their craft. Let’s explore the inception of this technology, its applications in MarTech, and the benefits it brings to marketing professionals. The Birth of Generative AI Generative AI, powered by large language models[...]
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