As an experienced Adobe Campaign Classic (ACC) partner, Anchora has successfully guided numerous clients through the v7 to v8 upgrade process. We’ve learned valuable lessons along the way, and we’re here to share them with you. Planning is Paramount Migrating to v8 isn’t a quick flip of a switch. It requires meticulous planning to minimize […]
We are “Swift”ly entering the era of augmented intelligence, and we’re asking: “Are You Ready For It?” Fiona Triaca’s insights got us thinking about the incredible potential of AI in financial services. Augmented intelligence, as she describes it, is all about using AI to enhance our human capabilities, not replace them. In the world of […]
A Generative Leap Forward: Key Takeaways from Adobe Summit 2024 The gates of Las Vegas glittered once again as Adobe Summit 2024 brought together creative minds and marketing mavericks. This year’s event was a testament to the transformative power of generative AI (GenAI), with a plethora of announcements poised to reshape the future of content […]
In an era where data is as valuable as gold, the balance between leveraging it for business insights and respecting user privacy has become increasingly complex. Enter the concept of the data clean room, a solution that has gained prominence as a secure way for companies to share and analyze data without compromising privacy. This […]
Having spent years navigating the ever-evolving marketing landscape, I’ve seen the transformative power of a well-crafted Martech stack. But navigating the plethora of tools and avoiding common pitfalls can be treacherous. I’ve distilled my hard-won knowledge into 8 actionable insights that will help you steer clear of the most frequent mistakes and unlock the full […]
After working close to a decade in the superannuation industry and now working with some of the most pioneering funds as clients, I thought it pertinent to share some of my insights to help cut through the noise of digital transformation with a lens on super. Seven Signs Your Marketing Isn’t as “Super” as It […]
Many people in the marketing world have questions and concerns about the arrival of generative AI (or “GenAI”). We’ve therefore composed a White Paper which provides a clear overview of the opportunities, challenges and risks, as well as indicating how GenAI can be introduced effectively into marketing workflows. You can download the white paper here. If […]
In an era where data reigns supreme, businesses constantly seek ways to harness and leverage customer data to effectively meet their specific needs. Development of your own Customer Data Platform (CDP) is now becoming a more real possibility for those more capable organisations that do not want to pick a standardised vendor solution from the […]
In the bustling marketplace of Customer Data Platforms (CDPs), it’s easy to feel like a kid in an ice cream store, faced with a dizzying array of flavours. With hundreds of options available, each promising to satisfy your cravings for customer insights and personalised experiences, how do you choose the one that’s right for you? […]
In the fast-paced world of business, the term “digital transformation” has become as commonplace as office coffee machines. However, it’s time to cut through the buzz and face a stark reality: digital transformation is no longer the revolutionary force it once claimed to be. What truly matters now is a more comprehensive and edgier concept […]