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Seven Signs Your Marketing Isn’t as “Super” as It Could Be

After working close to a decade in the superannuation industry and now working with some of the most pioneering funds as clients, I thought it pertinent to share some of my insights to help cut through the noise of digital transformation with a lens on super. Seven Signs Your Marketing Isn’t as “Super” as It[...]

Many people in the marketing world have questions and concerns about the arrival of generative AI (or “GenAI”). We’ve therefore composed a White Paper which provides a clear overview of the opportunities, challenges and risks, as well as indicating how GenAI can be introduced effectively into marketing workflows. You can download the white paper here. If[...]

In an era where data reigns supreme, businesses constantly seek ways to harness and leverage customer data to effectively meet their specific needs. Development of your own Customer Data Platform (CDP) is now becoming a more real possibility for those more capable organisations that do not want to pick a standardised vendor solution from the[...]

In the bustling marketplace of Customer Data Platforms (CDPs), it’s easy to feel like a kid in an ice cream store, faced with a dizzying array of flavours. With hundreds of options available, each promising to satisfy your cravings for customer insights and personalised experiences, how do you choose the one that’s right for you? [...]

Are you struggling to measure the success of your digital marketing campaigns effectively? If so, you’re not alone—many marketers face challenges such as a lack of tracking code reports, flexibility in campaign tracking, inconsistency in data classification, and campaign tracking codes.

Unlock Personalized Experiences in Aviation with Adobe Places! Embark on a journey with Anchora as we unveil the power of Adobe Places, transforming every corner of the airport into an opportunity for personalized engagement. Explore the Highlights: Personalized Welcome Messages Exclusive Duty-Free Offers Instant Parking Deals Behind the Scenes: Adobe Places in Action See how[...]

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November 13, 2023
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Business, Consulting, Content, Martech, Technology

Let's delve into the world of MarTech and explore the power of products like Adobe Journey Optimizer, Adobe Campaign, Adobe Analytics, Adobe Target, Google Analytics, Tealium, and Braze.

Seven Signs Your Marketing Isn’t as “Super” as It Could Be

Supercharging Marketing with GenAI

CDPs build or buy?

Choosing the Right Customer Data Platform: What’s The Right Flavour For You?

How to Track Campaign URLs in Adobe Analytics?

Implementing Geofencing with Adobe Places

Unlocking Digital Success with Anchora

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