With the divestment of CFS from Comm Bank, our shared focus is on increasing the value of the resulting standalone entity. Adobe Campaign wasn’t unlocking the required business value due to limitations around ability to connect with various data sources in real time. Anchora delivered the transition from Adobe Campaign to Adobe Journey Optimizer, then followed on to build a “Squads as a service” approach, tailoring the approach to CFS’ precise needs. CFS are building out the Centre of Excellence team leveraging Anchora’s deep experience in technology and Superannuation to uplift and enable the team.

From pinpoint audits to seamless automation, Our collaboration is transforming CFS’s digital landscape through:

Audits and Documentation:

• Conducted audits to identify gaps in public and secure websites.
• Developed technical specification documents for the public website.
• Created a data layer document for the public website, with secure implementation currently underway.

Testing and Localisation:

• Tested mobile app push notifications and unitary API, focusing on localisation.

Engineering and Automation Support:

• Supported the Engineering team in implementing Adobe Experience Platform (AEP) and push features.
• Automated various modules to streamline processes.

SQL and Data Flow:

• Worked on complex SQL queries.
• Assisted in resolving live production data flow issues in AEP.
• Updated Adobe Journey Optimiser (AJO) data flow with new PGP keys.
• Supported AJO-AWS FCT migration and enriched advisor data for AEP.
• Automated data flow processes for AJO.

Implementation and Tracking:

• Implemented Adobe Target in the production environment.
• Incorporated UTM and gclid tracking within AEP for campaign analysis.

Dashboards and Analytics:

• Created and validated dashboards for various data points.
• Provided ad hoc support for Customer Journey Analytics (CJA).

Template Automation and Journey Optimisation:

• Created and automated AJO templates.
• Successfully implemented a unified journey use case.