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Colonial First State Automates CDP Data Ingestion

Testimonial from Jason Wilson Executive Director, Digital & Customer Experience
The Project When Colonial First State divested from Commonwealth Bank, it needed its own marketing automation platform, and a data foundation reliable enough to run it on, built to a tight licence deadline. Anchora delivered that data foundation as part of a wider engagement for CFS that also covered the MarTech implementation and the consulting[...]
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Automated Editorial Workflows

Quote from Tim Ashelford at We Are Explorers, 'Big thanks to Anchora who were professional and easy to work with throughout. I was particularly impressed by how well they took a half hour discovery meeting and came back with a tool that addressed every pain point - they really listened and took feedback on board at every step of the process
  • By: Laura Jenkins
  • Date: May 14, 2026
  • Category: ,
AI-Powered Content Operations for We Are Explorers The Project Anchora partnered with We Are Explorers, a digital media organisation with a distributed contributor network, to design and implement an end-to-end AI-powered automation layer across their editorial workflow. The initiative targeted the repetitive, manual bottlenecks that were slowing down content production such as style guide checks,[...]
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Building a Center of excellence

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With the divestment of CFS from Comm Bank, our shared focus is on increasing the value of the resulting standalone entity. Adobe Campaign wasn’t unlocking the required business value due to limitations around ability to connect with various data sources in real time. Anchora delivered the transition from Adobe Campaign to Adobe Journey Optimizer, then[...]
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