Marketing

The Event-Driven Data Layer (EDDL)

July 9, 2024
Winston Lawrence
Consulting, Martech, Technology
Business, Marketing, Martech

In the digital world, data is the key to understanding customer behavior and improving user experience. Two important concepts in this realm are the Customer Experience Digital Data Layer (CEDDL) and the Event-Driven Data Layer (EDDL). Understanding CEDDL and EDDL CEDDL is a legacy W3C standard that has been widely used in the industry. It provides[...]

March 7, 2024
Phil Koolen
Business, Consulting, Martech, Technology
adobe journey optimizer, Business, Marketing, Martech

After working close to a decade in the superannuation industry and now working with some of the most pioneering funds as clients, I thought it pertinent to share some of my insights to help cut through the noise of digital transformation with a lens on super. Seven Signs Your Marketing Isn’t as “Super” as It[...]

January 20, 2023
cmsadmin
Martech, Technology
Business, Google Optimize, Marketing, Personalization

As you may know, Google Optimize is sunsetting on September 30. It's time to discover what platform works best for your optimization needs.

The Event-Driven Data Layer (EDDL)

Seven Signs Your Marketing Isn’t as “Super” as It Could Be

Google Optimize is sunsetting

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