AIA Case Study
Transforming Auckland Airport’s Digital Experience
How Anchora optimised Adobe Journey Optimiser to revolutionise customer communications and launch Mānawa Bay
18.3M Passengers
NZ’s Largest Airport
Premium Retail Hub
The Challenge
Crisis Communication Gap
Auckland floods exposed critical inability to communicate with travellers in real-time
Fragmented Customer Experience
Existing Adobe Campaign platform lacked the 360-degree customer view and marketer-friendly tools needed for modern engagement
Disconnected Data
Parking, Wi-Fi, and purchase data existed in silos, preventing personalisation
Premium Retail Launch
New Mānawa Bay precinct needed world-class digital experience
During the floods, chaos ensued as staff couldn’t reach thousands of stranded travellers
The Anchora Solution
Strategic Optimisation
Enhanced existing AJO setup with AI-based automations
Data Unification
Connected parking, Wi-Fi, and purchase data
Real-time Journeys
Automated triggers based on physical touchpoints
Mānawa Bay Launch
Premium digital experience for retail precinct
Remarkable Results
Revenue increase through automated journeys
Faster campaign production time
ROI achieved
(vs 5yr projection)
Reduction in email production time
“Anchora’s expertise helped us unlock the full potential of our MarTech investment.”
– Paloma Vivanco-Coutts, Digital Channels Manager
Technologies & Approach
Auckland Airport’s Current Adobe Stack
Journey Optimiser
Experience Manager
Gen AI
Analytics
Anchora’s Strategic Approach
- Consulting & strategy solutions
- Local technical expertise
- Ongoing optimisation & enablement
- Cross-team collaboration
- Premium retail digital experience
- Crisis communication readiness
Key Learning: Strategic optimisation delivers better results than complete replacement
Transform Your MarTech Investment
Anchora specialises in extracting maximum value from your Adobe technology stack
Our Expertise
Strategic Consulting
Platform evaluations, roadmaps, and optimisation strategies
Technical Implementation
Adobe-certified experts for AJO, AEM, and full Experience Cloud
Performance Optimisation
Continuous improvement to accelerate ROI
Your Journey with Anchora
- Discovery workshop to assess current state
- Strategic roadmap aligned to business goals
- Phased implementation with quick wins
- Team enablement and knowledge transfer
- Ongoing support and optimisation