When you truly understand your platform, unconventional solutions become possible.

When Tennis Australia envisioned a next-generation digital platform for tennis.com.au, they aimed for more than just a content overhaul. They faced an aging WordPress architecture and a comprehensive set of search capability requirements, needing a robust solution that delivered an unparalleled user experience and unprecedented business agility. Critically, they required a unified search across all their digital channels, not just within their content management system (CMS), and sought to decouple search optimisation from development lifecycles to maintain operational flexibility.

Anchora delivered a significant Adobe Experience Manager (AEM) solution, building one of Australia’s most impressive AEM implementations. But our unique value went much further. We designed, built, and deployed an enterprise-level Elasticsearch solution on Azure, creating a sophisticated search mechanism that truly stands apart and addressed their core challenges.

What made our approach to Elasticsearch unique? Typically, implementing advanced search like this involves multiple vendors: one for infrastructure, another for front-end design, and yet another for complex search algorithms. Anchora, as a single partner, delivered all three, alongside crucial business-enabling capabilities:

• Content-Driven Agility: We empowered content authors to adjust search queries and content weightings directly, without developer intervention, ensuring Tennis Australia maintained operational flexibility and could respond swiftly to evolving business requirements.
• Unified Across All Channels: Recognising Tennis Australia’s multiple digital channels beyond AEM, our Elasticsearch solution was architected for unification. It provides a consistent, powerful search experience across all media and platforms, not just within the CMS.
• Comprehensive Delivery:
  • Infrastructure: We built the robust Azure infrastructure tailored to their engineering standards.
  • Front-end Components: We developed all the user-facing search interfaces.
  • Search Algorithms & Patterns: Our team crafted the intricate logic that powers a world-class, accurate search experience.

This comprehensive, end-to-end delivery of Elasticsearch, seamlessly integrated with the AEM platform and extended across all digital channels, means tennis.com.au now offers millions of users a lightning-fast, highly intuitive search capability, enabling them to easily discover everything from player profiles to event information.

This project with Tennis Australia highlights Anchora’s commitment to providing holistic, high-impact digital solutions. We don’t just implement products, we engineer integrated ecosystems that drive unparalleled value, business agility, and user engagement by bringing together diverse technologies and capabilities under one expert roof.

Why this matters.

The Tennis Australia project demonstrates something fundamental about digital transformation: the most powerful solutions often come from thinking beyond the platform. When you combine deep product expertise with creative problem-solving, you unlock possibilities that standard implementations simply can’t achieve.

Whether it’s customising Elasticsearch to work seamlessly across multiple channels, enhancing AEM’s capabilities with complementary technologies, or architecting solutions to unconventional problems, the depth of knowledge matters.

Ready to explore what’s possible for your organisation?

At Anchora, we don’t just implement platforms. We think beyond them. If you’re facing complex digital challenges that require unconventional solutions, let’s talk about what we can build together.