In today’s fast-paced digital landscape, organizations are constantly seeking innovative ways to engage with their customers effectively. For companies in the Financial Services Industry (FSI), this challenge is even more critical, as mobile devices play a pivotal role in reaching and connecting with their target audience.

At Anchora, we recently undertook a groundbreaking project for a prominent FSI client, where we migrated device tokens from Adobe Campaign Classic to Adobe Journey Optimizer. This migration marked a significant milestone, as it was one of the first of its kind in the industry.

When organizations transition their marketing automation platforms, the impact reaches far and wide. One crucial aspect affected by this shift is the handling of mobile devices. If your previous marketing efforts utilized the push channel, it becomes imperative to transfer the device tokens collected to the new platform. This ensures that you can continue targeting your customers seamlessly, even after the transition. However, the question arises: why is migrating the tokens necessary?

The answer lies in the implementation of the Software Development Kit (SDK) within the mobile app. Moving to a new platform entail updating the app code and releasing a new version. Consequently, users who install the latest version will receive notifications from the new platform. However, those who haven’t updated yet will cease receiving push notifications. To mitigate this, organizations face the dilemma of either forcing an app update or adopting a simpler approach: migrating the device tokens from the old platform to the new one.

At Anchora, we successfully completed this migration project, and in the process, we gained invaluable insights into the dos and don’ts of such complex transitions. We understand the intricacies and potential challenges involved, ensuring a seamless and uninterrupted customer experience throughout the migration process.

Our team meticulously analyzed the project requirements, navigated through potential pitfalls, and developed a robust migration strategy. We prioritized data integrity, security, and smooth integration with the new platform, while minimizing disruption to customer engagement. The outcome was a seamless migration that ensured our client could continue reaching their customers effectively through the mobile channel.

At Anchora, we are passionate about helping our clients maximize the utilization of their marketing technology investments. We have the expertise and experience to handle complex migrations, offering our clients peace of mind.

If you would like to gain deeper insights into the intricacies of device token migration or explore how Anchora can assist your organization in optimizing its marketing automation efforts, please reach out to us. We are always ready to collaborate and help you achieve your business goals.