Andrew is responsible for key partner and client relationship management at Anchora. He brings over 20 years of experience in strategic thought leadership across various domains such as business planning, one-to-one marketing, Customer Experience Management (CEM), Customer Journey optimisation and engagement strategies.

An experienced operator across multiple verticals, including Financial services, Automotive, Higher Education, Member based organisation and Retail, Andrew is customer-centric to his core. Noted for setting a clear strategic vision to crystallise operational thinking, he aims to ensure the delivery of competitive advantage and value creation for clients and partners alike.