With nearly six years of industry experience, I bring a wealth of expertise cultivated through collaboration with diverse clients across sectors such as BFSI, Healthcare, Ecommerce, and Travel. Proficient in Adobe Analytics, Target, and Campaign Classic, my specialization lies in Digital Strategy, Consulting, Web Analytics, and Personalization.

Demonstrating proficiency in designing and implementing intricate web analytics solutions, I adeptly identify Key Business Requirements (KBRs) and transform them into actionable Key Performance Indicators (KPIs) for Digital Analytics. This proficiency extends to crafting and implementing sophisticated web analytics solutions, delivering comprehensive insights, optimizing user experiences, and driving data-driven strategies for unparalleled digital performance.