Professional Summary

Joel brings 20 years of experience in digital services and user engagement working alongside some of Australia’s most iconic brands to deliver their unique customer experience across B2C, B2B, D2C and Hybrid orgnisational models. This includes over 10 years experience guiding organisations in large-scale digital transformation projects spanning multi-enterprise technology architectures.
His practical background in digital production and project management combined with a lateral strategic mindset brings a unique perspective and value to client partnerships.

Key Highlights:

• Industry experience covering: Retail, Automotive, Finance/Banking, FMCG, Government/Public Sector, Industrial/Manufacturing, Real Estate, Health-Life-Sciences/Med-Tech.
• Led multi‑disciplinary teams across complex digital transformation programs, multi‑system implementations, and enterprise data initiatives.
• Led strategic rebranding initiatives and internal adoption programs for cultural and brand identity.
• Built and expanded AU–NZ client portfolios across Banking, Retail, and HLS, including Big 4 Banks and major national retailers.

Key Projects:

• Oversaw key facets of delivery for Kathmandu Group, Munro Group, BBNT, BBQG, Forever New in Multi‑System Digital Programs.
• Retail Transformation – achieved significant YoY online sales uplift (up to 46%) through improved customer journeys, data insights, and platform optimisation.
• Led Mitsubishi Motors Australia’s major data integration and transformation for model P&A.
• Developed and executed digital and creative strategies for Government departments including Immigration, Attorney‑General’s, and Transport.