Professional Summary

Abhinav Singla is a seasoned Digital Marketing and Analytics expert with over 13 years of cross-industry experience spanning retail, banking, travel, utilities, energy, and startups. He brings a strong track record of using data-driven strategies to enhance digital campaign performance, optimize customer engagement, and deliver measurable business impact.
Abhinav’s skillset encompasses a wide range of platforms including Google Analytics 360/GA4, Adobe Experience Cloud (AEP, CJA, Adobe Analytics, Target), and various MarTech and AdTech tools. Over the years, he has progressed from campaign execution roles to strategic leadership positions, consistently driving digital transformation initiatives for Tier 1 global clients.
Known for his ability to bridge the gap between business and technology, Abhinav excels at creating actionable insights through advanced dashboards and data visualizations, earning high client satisfaction and stakeholder trust across geographies.

Key Highlights

• Experience: Over 13 years in digital marketing, analytics, and MarTech.
• Specializations: SEO, SEM/Paid Media, Customer Journey Analytics (CJA), Adobe Experience Platform (AEP)/Analytics, Google Analytics 360.
• Industries: Retail, Banking, Travel, Utilities, Energy, SEA & Gulf markets, Startups.
• Technologies:
  • Adobe Experience Cloud: AEP, Real-Time CDP, CJA, Adobe Analytics, Launch, Target.
  • Google Stack: Google Analytics 360, Google Ads, Looker Studio.
  • Marketing Tactics: SEO, PPC, SMO, A/B Testing, campaign tagging/debugging.
• Recent Roles:
  • Senior Adobe Technology Engineer, Verticurl (WPP)
  • Digital Analytics/Business Consultant, IBM (India & UK)
• Core Strengths:
  • End-to-end implementation of Adobe and Google analytics solutions.
  • Performance marketing strategy and ROI-driven optimization.
  • Leadership in cross-functional data strategies and global client delivery.
  • Strategic dashboarding for executive decision-making.

Key Projects

• Verticurl (WPP)

Led the development of Customer Journey Analytics (CJA) dashboards for Tier 1 clients, enabling data-driven    decision-making at the executive level.

• IBM (India & UK)

Delivered Adobe Analytics and CDP implementations across retail, banking, and energy sectors. Played a key role in driving digital transformation and stakeholder engagement. In UK, Delivered Adobe Analytics & CJA solution to tier1 banking client.

• Accenture

Managed web analytics integration using Adobe and Google platforms for clients in the retail and travel sectors. Led tag validation, data governance, and collaborated closely with business stakeholders.

• Monster & Intelenet/Teleperformance (Google Projects)

Managed end-to-end SEM campaigns and media planning for clients in Southeast Asia and Gulf regions. Successfully optimized AdWords performance and improved key KPIs such as CTR, CPC, and ROI.