Phil Koolen

Director Account Services

Professional Summary:

Phil Koolen is a seasoned Technical Product Owner renowned for his leadership in driving innovative digital experience strategies and optimizing complex MarTech stacks. With a unique and powerful blend of robust project management capabilities, deep technical expertise, and astute digital marketing acumen, he consistently collaborates seamlessly with cross-functional teams. This holistic approach enables him to deliver advanced, high-impact MarTech solutions that significantly elevate customer experiences and achieve tangible business objectives.

Key Highlights:

  • Experienced as a Project Manager and Scrum Master, skilled in leading Agile teams to deliver high-quality MarTech products.
  • Proficient in Adobe Experience Cloud solutions, including Adobe Experience Manager, Adobe Analytics, Adobe Target, and Adobe Journey Optimizer.
  • Adept at developing and implementing digital marketing strategies that maximize customer engagement and personalization through data-driven insights.
  • Possesses a unique blend of project management, technical expertise, and digital marketing skills for effective MarTech solutions.

Key Projects:

  • Led multiple cross-functional Agile teams for notable brands such as The Lottery Office, Cotton On, and Colonial First State.
  • Managed key Adobe tools to enhance digital experiences, driving customer engagement and satisfaction at Cbus Super.
  • Leveraged data and MarTech stacks to create personalized customer journeys, contributing to a net increase of over $8 million in funds under management.
  • Drove digital experience strategies and optimized MarTech stacks for various organizations, elevating customer experiences.

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