Max Barrass

Chief Innovation Officer

Professional Summary:

Max brings over 23 years of extensive experience across large, complex organizations, spanning most industries, with the last 13 years dedicated to senior management roles. He is a recognized thought leader in the Architecture and Digital Technology space, consistently leading, orchestrating, and delivering large, mission-critical systems. Max has successfully implemented numerous Digital platforms reaching across diverse distribution channels and technology landscapes, effectively adopting emerging technologies and practices within complex organizational structures and across multiple lines of business to drive significant technological and business transformation.

Key Highlights:

  • Leads large-scale digital transformation projects, delivering unprecedented results for organizations and their customers.
  • Expertly implemented various Digital platforms, integrating emerging technologies and practices across complex environments.
  • Possesses extensive experience across education, finance, government, utilities, marketing, gaming, automotive, and retail sectors.
  • A thought leader in Architecture and Digital Technology, adept at orchestrating mission-critical system delivery.

Key Projects:

  • Led several high-profile Adobe Experience Manager (AEM) projects across various consultancy and client organizations, ensuring successful delivery.
  • Helped transform TABCORP’s mission-critical platform to support significant year-to-year increases in business SLAs.
  • Assisted large organizations in establishing national presence across New Zealand, Australia, and Hong Kong.
  • Retrained and established a Hong Kong-based team to form a robust Digital Delivery Capability.

Social