Mansi Pal

Marketing Automation Specialist

Professional Summary:

Mansi Pal is an experienced Data Engineer with 4 years of expertise in Web Analytics, Reporting, and Customer Data Platforms (CDPs). She have a strong background in streamlining data pipelines, building robust data models, and ensuring data governance, primarily leveraging Adobe Experience Platform (AEP). With a focus on financial services, investment firms, and technology sectors, she dedicated to unlocking data-driven insights that support business growth and operational excellence.

Key Highlights:

  • Expertise in streamlining data pipelines, building robust data models, and ensuring governance using Adobe Experience Platform (AEP) and CDP tools.
  • Proficient in end-to-end AEP development, encompassing discovery, data model, schema and dataset creation, ingestion, identity resolution, and segment creation.
  • Certified Adobe Real-Time CDP Business Practitioner, demonstrating validated expertise in leveraging AEP capabilities for personalized customer experiences and actionable insights.
  • Skilled in integrating Salesforce Data Cloud with Adobe Experience Platform using Adobe Launch and server-side connectors for unified customer profiles and real-time data synchronization.
  • Possesses hands-on experience with Adobe Marketo Engage, focusing on designing and executing automated marketing workflows and optimizing program performance.

Key Projects:

  • Led end-to-end development and implementation of data-driven solutions within Adobe Experience Platform, from initial discovery and schema design to identity resolution and segment creation.
  • Successfully integrated Salesforce Data Cloud with Adobe Experience Platform, enabling unified customer profiles and real-time data synchronization for enhanced cross-platform activation.
  • Designed and executed automated marketing workflows and managed lead lifecycle processes using Adobe Marketo Engage, optimizing program performance through segmentation and analytics.

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