Professional Summary

Laura is a motivated and dedicated Marketing Specialist with over 16 years of experience in the marketing industry and a Bachelor of Business degree (Marketing).
Her career has revolved around internal and external customer service, leadership, sales, business development, and marketing-related roles, all of which required a high level of proficiency in people management, interpersonal skills, stakeholder relationships, administration skills, and teamwork.

Key Highlights

• Laura has experience in senior leadership roles which has given her the ability to work across a wide range of programs, communicate with a multicultural demographic, manage and meet revenue and expenditure budgets, and deliver a variety of comprehensive reporting requirements.

Key Projects

• Laura has delivered marketing plans, digital strategies, communication plans, and brand strategies while working closely with business owners and organisations, as well as managing content for social media, blogs, and websites.
• Most recently, Laura has designed and executed the Anchora Say Relax campaign, an elite integrated marketing campaign for client acquisition, retention and brand positioning