James Rostirolla

Marketing Technologies Specialist

Professional Summary:

James Rostirolla is a Marketing Technologies Specialist with extensive experience in analytics implementation and digital marketing solutions. He specializes in the Adobe suite of products, data architecture, and customer relationship optimization (CRO). James has successfully delivered complex projects for major clients across banking, education, and media sectors, demonstrating strong capabilities in both technical implementation and client relationship management to drive significant business impact and enhance customer experiences.

Key Highlights:

  • Expert in AJO Operations, Analytics Implementation, Data Architecture Design, and CRO Development.
  • Proficient with tools and platforms including Adobe Analytics, Adobe Experience Platform, Adobe Target, Adobe Journey Optimizer, and GA4.
  • Holds multiple certifications: Adobe Analytics, Data Collection, Experience Platform, Journey Optimizer, and Braze.
  • Skilled in client workshop facilitation, technical team leadership, and cross-functional team collaboration.

Key Projects:

  • Led analytics implementations and established complex backend integrations for notable clients like Bankwest, Rabobank, and Tennis Australia at Anchora.
  • Managed successful Adobe Launch upgrades, GA4 migrations, and Journey Optimizer campaign implementations.
  • Designed data architecture and management solutions, and delivered CRO insights for enterprise clients like AMP and Foxtel at I am Helium.
  • Achieved successful Adobe Experience Platform (AEP) integration projects for web and mobile applications.

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