Chaitanya Krishna

Marketing Automation Lead

Professional Summary:

Chaitanya Krishna is a results-driven Marketing Automation Specialist with over 16 years of experience in digital marketing technology and campaign orchestration. With deep expertise in Adobe Experience Cloud products, particularly Adobe Campaign (Classic & Standard), Adobe Journey Optimizer, and Adobe Experience Platform, Krishna has successfully led complex migrations, implementations, and optimizations across diverse industries. His technical prowess combined with strong leadership and project management skills has delivered measurable results for major organizations including Colonial First State, Malaysia Airlines, and Albertson.

Key Highlights:

  • Expert in Adobe Campaign Classic (V7/V8), Adobe Campaign Standard, Adobe Journey Optimizer, and Adobe Experience Platform.
  • Led end-to-end AJO implementation and BAU operations for Colonial First State (CFS).
  • Successfully managed V7 to V8 migration for Adobe Campaign Classic at Malaysia Airlines.
  • Implemented Adobe Real-time CDP and orchestrated multiple data source integrations.

Key Projects:

  • Led end-to-end AJO implementation and BAU operations for Colonial First State (CFS), optimizing marketing automation.
  • Successfully managed the V7 to V8 migration for Adobe Campaign Classic at Malaysia Airlines, ensuring seamless transition.
  • Implemented Adobe Real-time CDP and orchestrated multiple data source integrations for enhanced customer data management.
  • Designed and executed multi-channel marketing campaigns across various industry verticals, driving measurable results.

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